Slideshow Items

Wang Shaoquiang, Fabrizio Morra

Optimum type – custom typography design and application

45,00

In stock

In stock

We see before we read. We are attracted by the character of a word before getting its meaning. A tailor-made creative type makes use of this effect, visualising a specific brand to deliver its ideas and make the brand stand out among the crowd. To create an optimum type, designers must understand the brands’ philosophies, communicate and empathise with the clients, and reach a perfect solution with their professional skills.
This publication features over 100 creative custom-created types from designers and agencies all over the world. In this book, readers can draw a lesson from their work processes and their solution proposals, and get inspiration on how to design a type that satisfies their clients and makes them go wow!

  • langage : EN
  • pages : 240 p.
  • format : 21 x 16 x 28.5
  • reliure : paperback, hardcover
  • ISBN : 9788417656249
  • you may also like

    by same author

    see everything →

    by same publisher

    see everything →
    Optimum Type - Custom Typography Design And Application
    You're viewing: Optimum type – custom typography design and application 45,00
    Add to cart