This is the new, New Edition! 440 pages now!!
More than 300 fashion ads from 32 years of Self Service magazine in this one book. Instantaneously the definitive reference to contemporary fashion advertising. Raf Simons, APC, Prada, Balenciaga, more Raf Simons! It is stunning. See how the ads have changed from the nineties to today. See the loops and cycles as the first ads in the book become reference for the latter. There's Darwin's Theory of Evolution and there is Self Service, The Ads :)
Easily one of the very best book we ever made. Thanks to Ezra Petronio.
Softcover
Sixth edition of 750
