Nike is not just a brand. It is a whole design culture. For the first time, this book takes a close look at Nike’s deep archive of footwear and apparel. Essays explain the history of design icons such as the Air-Sole and the Jordan brand, and explore the company’s research around the human body, its efforts toward sustainability, and its pivotal role in pop culture. Interviews with key players and a wealth of previously unseen images provide a behind-the-scenes view of Nike’s creative R&D spaces. With illustrations, historical images and commissioned photographs by Alastair Philip Wiper and Unruh/Jones.
