Wrap It Up features examples of creative packaging design and
innovative, explaining the basic principles of packaging in different
angles, such as structure, materials and visual design. It
presents a variety of classic and new packaging materials, and gives
an overview of the application of these materials in packaging. Good design
packaging infuses energy into the product and generates interest
consumers in exploring the product it contains. The publication
addresses fundamental issues relating to the structure of packaging and
presents innovative packaging designs, taking into account the
main functions of packaging: protection, portability and interactivity.
Thanks to the die-cut templates at the end of the book, this
The book also offers readers practical packaging experiences.
