Concevoir une identité visuelle

Concevoir une identité visuelle

A visual identity is essential for any organisation, whatever its nature and project. Its logotype is its sign of recognition. Its distribution, possibly worldwide, is a strategic issue and confers an important responsibility on the graphic designer in charge of “designing a visual identity”. With numerous historical and contemporary examples, this manual accompanies the reader in their reflection.

It provides the arguments and tools necessary for the demanding exercise of developing a global visual language capable of adapting to both print and digital media, of standing the test of time and of evolving with the organisation represented.