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Damien Gautier

Concevoir une identité visuelle

25,00

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Concevoir une identité visuelle

A visual identity is essential for any organisation, whatever its nature and project. Its logotype is its sign of recognition. Its distribution, possibly worldwide, is a strategic issue and confers an important responsibility on the graphic designer in charge of “designing a visual identity”. With numerous historical and contemporary examples, this manual accompanies the reader in their reflection.

 

It provides the arguments and tools necessary for the demanding exercise of developing a global visual language capable of adapting to both print and digital media, of standing the test of time and of evolving with the organisation represented.

  • design : Bureau 205
  • date of publication : June 2019
  • language : FR
  • pages : 96 p.
  • format : 31.5 x 23.1 x 1
  • impression : Offset
  • binding : Softcover
  • ISBN : 9782919380275
  • publishers : 205
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