Authors:
Other Damien Gautier, Other Florence Roller
Publishers:
205
Date of Publication:
2019-06-03
Availability:
Available
Pages:
96
A visual identity is essential for any organization. With numerous historical and contemporary examples, this manual provides the arguments and tools necessary for the demanding exercise of developing a global visual language capable of adapting to both printed and digital media, of resisting time or evolving.
MAX manuals are aimed at students and teachers, practitioners and their sponsors. Didactic, they methodically address the specific areas related to the practice of graphic design: typography, visual identity, posters, etc.
