Ecce Dictionary

Ecce Dico - Twelve years after Ecce Logo (Loco, 2011), Gilles Deléris and Denis Gancel continue their reflections on the world of brands, design, and communication. Co-founders of the W agency renowned for its creativity, the authors offer, definition after definition, an offbeat and unconventional look wooden language about life in an agency. The joys, the doubts, the spirit of companionship, management, the place of women, the poison of harassment... Gilles Deléris and Denis Gancel share their experience and their love for the “ "most beautiful profession in the world after medicine and architecture." While Ecce Logo invited us to visit a contemporary art gallery, the authors This time they lead us to browse a sort of fanciful dictionary, a madness in the form of an alphabet book inspired by the 1923 edition of the Petit Larousse illustré. A hundred years later, they designed an original object, which makes us interpret the incredible imagination of the engravings of the time by the power of artificial intelligence. The result is sometimes confusing, sometimes surprising, sometimes kitsch, sometimes baroque but gives to see an aesthetic in construction. Before starting to read the texts, each and every one will be able to try to find the evocations which are hidden behind each initial letter. Finally, who says dictionary says "pink pages...". In this edition 2023, the professional jargon of the trade ironically replaces the expressions Latin.