Logo Design - A Practical Guide to Designing Logos

The logo is the visual embodiment of a company or institution; its impact is therefore essential. To be effective, it must be simple, recognizable, but also evocative of content and values. This book, designed and written by an experienced graphic designer, will accompany you in each step of creating a logo. After a presentation of what the latter represents and the different forms it can take, George Bokhua will tell you offers a wide range of visual techniques to explore. It details also each of the stages of the creative process and the presentation of the logo to the customer, until its completion. Educational, complete and illustrated with numerous logos, this manual will provide you with all the necessary advice and will undoubtedly become a great source of inspiration. To your logos!