The Manufacturing Guide - Understanding, Managing and Printing v

How to manage printing of books, brochures and other media. The result of more than thirty years of work in the book and print sector, This book is aimed at apprentice manufacturers, graphic designers, publishers and to all players in the world of communication and advertising. The production of a book, a magazine, a poster or any other document requires theoretical knowledge, technical skills and human know-how. This book presents them with clarity and pedagogy. Richly documented and illustrated, The Manufacturing Guide accompanies you step by step in the design and production of your printed project. It will book of practical tips, tells you which "banana skins" to avoid and answers the “annoying questions” that we don’t always dare to ask.