The book to make your logos a success

Arrows, volutes, arabesques, spheres, diagonals and parallels, verticals and horizontal, words, letters, shapes and images: logos are omnipresent in within graphic design. They represent ideas, concepts and, of course, obviously, objects. The fifty logos presented by the authors of this book are examples good ideas in the service of representation, reputation and identification. Crossing countries and eras, this work highlights the rules essentials, the daring techniques and the little details that make a logo a memorable graphic identity. Let yourself be guided and inspired by the great masters of graphic identity!