Paul Rand: The Art of the Designer - Paul Rand was undoubtedly one of the
major graphic designers of the 20th century and his pioneering work in the
fields of graphic design and typography have had a profound influence
across the profession. Applying the lessons of modern art,
particularly those of the Bauhaus, in the industrial field, he contributed to making
"commercial art", a practice once located at the lowest rung of the ladder
values, an integral part of fine arts. \n \nThe Art of the Designer brings together
a selection of Paul Rand's essays on design as well as an overview of his
work carried out between the 1930s and 1980s. In this work published here
For the first time in French, the author explores a wide range of subjects
like the role of humor in any design work, creating logotypes,
the relationship between form and color, the role of symbols, or the link between
politics and design. Each of these essays is illustrated with creations by Rand
– posters, book covers, advertisements, logos, packaging – and by the
works by artists he admired. \n \nWith a preface by Yorgo Tloupas and a
afterword by Steven Heller.
