VINTAGE ADVERTISING A TO Z

How did advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities have approved the products? How have innovations in techniques Did printing and packaging design play a role in the evolution of advertising? And what can these articles tell us about the transport, war, politics and even the royal family? Vintage Advertising A To Z revisits historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated with John Johnson Collection of Printed Ephemera at the Bodleian Library, this book presents a range of topics from art to Zeitgeist, showing how the 19th and early 20th century advertisements often capture the spirit of their era and can be rich repositories of information about our pass.