See the see

In 1971, John Berger and producer Michael Dibb created the series Ways of seeing for the BBC television channel. This series meets at the time a great success. The following year a book of the same name, the result of a collaboration between Berger, Dibb, Chris Fox, artist Sven Blomberg and the graphic designer Richard Hollis is published. This is indeed the typographic vision of a irrefutable accuracy created by the latter which will bring the work into the designers' library. In seven essays, Berger recalls the methods of commissions Renaissance paintings and thus demonstrates the power of dominant class. He analyzes the connection between these modalities and the development and omnipresence of advertising codes in our society contemporary capitalist. It thus encourages the viewer-reader to question the images that surround him on a daily basis. He draws on nearly 160 reproductions of paintings and advertising images, and analyses the treatment of female body in the history of art alongside our relationships to objects, to power and property.