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Dr. Martin Lorenz

Flexible Visual Systems

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Flexible Visual Systems sums up 10 years of research at the University of Barcelona, 20 years of developing systems at TwoPoints.Net and 18 years of teaching systems at over 10 design universities throughout Europe on 320 pages. Flexible Visual Systems is the design manual for contemporary visual identities. It teaches you a variety of approaches on how to design flexible systems, adjustable to any aesthetic or project in need of an identifiable visual language. To learn how to design flexible systems is not just learning another craft, it is going to change the way you think and work entirely. It is an approach, how to design. If you would place system design into a curriculum it would be the foundation course, putting you in the right mindset. You can apply the systemic approach to any discipline you will later specialize in, from corporate design, communication design, user experience design to textile design.

The book is divided into three parts. The first part is a richly illustrated theoretic introduction (82 pages) explaining the past, present and future of flexible systems. The second part is a hands-on, almost purely visual, description of how to design flexible systems on form, starting with a circle, triangle, square, pentagon and hexagon. The third part explains how transformation processes can become flexible systems for visual identities.

  • date of publication : 2022
  • language : EN
  • pages : 320 p.
  • format : 25 x 21 x 2.5
  • impression : 3 Pantone
  • binding : paperback, softcover
  • ISBN : 9783948440305
  • publishers : Slanted Publishers
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