Paul Rand : L’Art du designer

Paul Rand : L’Art du designer – Paul Rand was undoubtedly one of the major graphic designers of the 20th century and his groundbreaking work in the fields of graphic design and typography had a profound influence on the entire profession. Applying the lessons of modern art, particularly those of the Bauhaus, to the industrial field, he helped make “commercial art,” once a practice at the bottom of the scale of values, an integral part of fine art.

L’Art du designer brings together a selection of Paul Rand’s essays on design and an overview of his work from the 1930s to the 1980s. In this book, published here for the first time in French, the author explores a wide range of topics such as the role of humor in all design work, the creation of logotypes, the relationship between form and color, the role of symbols, or the link between politics and design. Each of these essays is illustrated by Rand’s creations – posters, book jackets, advertisements, logotypes, packaging – and by the works of artists he admired.

With a preface by Yorgo Tloupas and an afterword by Steven Heller.