Sadak – Hand painted street signs in India

Sadak – Hand painted street signs in India –Since the 1990s, India’s hand-painted signs – a defining feature of the country’s urban landscape – have been largely replaced by more technologically advanced media. Today, they survive in a vernacular culture quite distinct from large-scale digital productions. The work of sign painters constitutes a visual itinerary through the historical-economic changes of Indian society over the years; paintings that emerge in vivid shapes and colors and humanize the marked aesthetics of the subjects and objects of globalized capitalism.