Cruise

'Cruise' explores the uniquely Finnish subculture of Pilluralli – the tradition of cruising around small-town squares, gas stations, and parking lots in modified cars like Toyota Corollas and Ford Escorts. With passengers ranging from rowdy friends to new crushes, Pilluralli is a blend of car culture, youthful rebellion, and social ritual. Through Jussi Puikkonen’s lens, Pilluralli becomes more than just a pastime – it’s a vibrant community that fosters belonging, creativity, and camaraderie. This intimate and visually compelling photography book captures the humor, inventiveness, and spirit of a subculture often dismissed as aimless or disruptive. From hilariously over-the-top car modifications to the ingenious ways teens carve out their own social spaces, 'Cruise' celebrates the resilience and resourcefulness of youth.